Why Marketers Need to Rethink Their Social Media Marketing Approach
It is important for business owners to be aware of where their marketing strategy is taking them and the ROI that it is bringing in. Times are changing, and the consumer has begun to ignore many of the unwanted advertisements that they are swarmed with. Social media marketing is here to transform how a business communicates with its audience.
People in today’s society are on some form of social media throughout the day, which offers marketers an opportunity they must take advantage of. It is now more important than ever for a company to participate in social media marketing. For a fairly low cost, social media has shown to improve a business’ customer service, recruiting, client retention, and ROI. Let’s discuss how a dedicated and innovative team can add different forms of value to their business.
Social media reaches a vast audience with the proper implementation. It gives the marketer the chance to veer away from a vertical marketing approach to educate a larger, more diverse, crowd. Social media can be used to demonstrate what makes your company unique as well as highlight the products or services that you offer.
The use of social media gives the consumer control over what they click on. It is necessary to provide them with captivating content that will draw them in. People don’t want their time to be wasted and are tired of being bombarded with unwanted information. Studies have proven that the consumer is more receptive to information that they are in control of viewing. With that being said, if your business has a strong and developed social marketing strategy you can greatly increase the growth of your company’s followers by providing them with information they are interested in.
With proper use, social media creates engagement with your brand, which can give your brand a boost for many reasons. First, with conversations being created, businesses are able to gather truthful information about how the consumer views their company. This is critical information that allows business owners to analyze and identify areas in which they excel and areas that need improvement. Second, people talk to their friends and share content over various digital communities, which can lead to new client acquisition at a very low cost. Finally, engagement creates a connection between the consumer and a brand, which in turn develops brand loyalty.
Loyalty from a customer is a reward for a business because it shows customer satisfaction. A loyal customer is more likely to return for another purchase or even better, refer your business to their friends. Customer loyalty is developed over time, through more than one enjoyed experience with a brand. Studies prove that the consumer prefers brands that have a social media presence. The reason for this is because they feel connected and involved with their purchase.
Social media marketing offers many intangible benefits to a company. It is important to recognize the overall effect of added value provided to the consumer. However, it is even more essential to be aware that a broader marketing approach may be even more effective in today’s time, compared to a vertical strategy that targets niche groups to produce conversions.
Look Beyond ROI
The monetary value of social media is difficult to measure. When it comes to social media, a business should not focus solely on the return on investment, but rather on the overall benefit social media offers their brand.
If your business is lacking a social media presence, you may be missing out on many potential customers as well as the chance to grow a stronger relationship with your current clients. Here at Kraus Marketing, we lead the way in social media management and strategy development. Our highly experienced team is able to adapt to many business’ needs, and provide them with a service that will bring them awareness. We can also rebrand your existing social media platforms to help your brand keep up with the latest emerging trends. So, quit falling behind and take the competitive advantage over your competition. For more information contact one our team members at (973) 998-5742 or online a getmobileseed.com