What Is GoMo & How Can My Business Benefit From It?
Imagine this: A consumer is browsing the web on his smartphone, hoping to find a business that specializes in bicycle repair. As he scrolls through Google, one particular website catches his attention and he clicks on it. Unfortunately, he immediately faces bothersome problems ranging from loading time to a notification that the website is not compatible on his device. Discouraged, he searches for a more mobile friendly website, and the store loses a potential customer.
Here at MobileSeed, we know that technology is rapidly changing. Consumers are no longer strictly using computers when browsing the web. Instead, more and more people are using other devices such as smartphones and tablets. The Google Mobile Ads team estimated that nearly 61 percent of users are unlikely to return to a website if it is not optimized for mobile browsing. Could your brand survive if you lost 61% of your business simply because your customers can’t access your information? Thus, the most important thing that any business seeking growth is to create a website that is mobile-friendly.
Google, acknowledging the importance of having a strong mobile presence, launched GoMo back in 2011. GoMo (short for “go mobile”) provides many services and resources to help ensure that websites obtain the strong mobile presence needed to survive and flourish in today’s increasingly mobile-dependent world.
A great mobile experience can be summed up into three important aspects that you should be taking into consideration when optimizing your website.
Simple Layout Design:
First and foremost, having a simplistic layout design. For example, is the font too small in which the reader will be squinting or unable to view the text? Furthermore, is the website touch friendly, or will the reader accidently touch the wrong link?
Secondly, Content is a very important factor. Is your website filled with an abundance of information which will overload users? Likewise, did you cut key information from your desktop site instead of restructuring it for your mobile site?
Website Loading Time:
Finally, Speed is essential to creating an optimized mobile viewing experience. At times, data and networks can cause long loading times. However, website content can be the cause. For example, are there too many HTTP request? Or is there an image and file not the right size for optimal mobile viewing?
By making a website easily accessible across multiple devices, customers will obtain an exceptional browsing experiences. As a result, businesses will retain and gain satisfied customers. Who doesn’t want that, right?
Here at MobileSeed, we are a leader in the GoMo world. We have been doing responsive websites and mobile websites for many customers with great results. Our clients are able to view their websites on desktops, laptops, mobile devices and tablets. As a full-service marketing agency, we are able to fully optimize your sites for all of the devices that your customers may view it on. To learn more about GoMo or the other services we offer, such as social media, contact us at (973) 998-5742 or www.GetMobileSeed.com.